We generated $1M in 12 hours for one of our clients
Here's the strategy we used to achieve it…
We used the product drop method to achieve this
What are product drops?
It's when you release a new product with either limited quantity or limited time to purchase
The scarcity drives your audience to purchase quickly, resulting in $1M days like this
We did this for an accessory brand
They have around 12-15 SKUs and a really great customer lifetime value
They were already doing pretty good revenue before we ever started working with them (around $30-50k a day). But this was achieved with mainly paid ads meaning that some days their margins could get pretty low